About Digital Real Estate
Domains. Websites. Digital Assets.
Domain Names For Sale or Lease
A good domain name has many advantages, and can make or break your online presence.
As explained by Godaddy, A domain name is the name of a website and typically consists of a top-level and second-level domain. A top-level domain (TLD) is the part of the domain name located to the right of the dot, with the most common TLDs being .com, .net and .org as they can be registered by anyone. A second-level domain (SLD) is the part of the domain name located to the left of the dot. For example, the SLD in ‘coolexample.com’ is ‘coolexample’.
Finding the perfect domain name can be a time consuming task. Whether you are a business owner, a freelancer, an investor or just doing domaining for fun, finding the perfect domain name is made easier by the after market.
Differences Between Domain Investing and Cybersquatting
There is a huge difference between Domain Investing and Cybersquatting. The two are often confused, which creates a lot of frustration to domain investors and confusion to those outside domain investing community. As a domainer a.k.a domain investor, I definitely do not want to be thought of as domain squatter.
Domain investing is a legitimate business, and as with all industries, there are people who operate in grey areas.
Domain investors acquire many different types of domain names, and they either re-sell them (hoping) for a profit or monetise them with pay per click links, affiliate marketing, or web development.
Domain investors actively buy, sell, or trade domain names that have these qualities: generic terms or phrases, made up terms or phrases, or trademarked terms or phrases. They register non-trademarked domains they think will be a good investment.
Domain investing is a legitimate business.
Cybersquatting is the act of profiting from and/or monetising domain names that either contain the trademarks or are typos of trademarks of known brands or famous people.
Cybersquatting is illegal.
Digital Real Estate (DRE)
The business of investing in generic domain names is similar to buying real estate. That's why domain names are categorised as DRE (Digital Real Estate) by those in domaining industry and marketing.
Some people choose to buy land in an area they think will be developed in the future, rendering it much more valuable. Such investors will wait for months or even years before selling. Others will buy property and build homes/apartments, and they will either sell or lease these dwellings, building a residual revenue stream.
In domaining, some investors will buy and sell (flip), others will buy and hold with a purpose to sell in future at a higher ROI, while others will buy and lease out the names. Other domainers will do both i.e. buy and flip while holding. Successful domaining requires constant learning, focus, staying up to date with trends, but most importantly, hours and hours of research.